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Privacy

Privacy Policy – Golden-Living.Life1. Data Controller2. Types of data collected3. Purposes of processing4. Legal bases5. Profiling and advanced marketing6. Processing methods7. Data retention8. Data sharing9. Data transfer outside the EU10. Automation and AI11. Minors12. User rights13. Cookies14. Changes15. Nature of the serviceDesign features

Privacy Policy – Golden-Living.Life

Last updated: 2026-04-01

1. Data Controller

The Data Controller is:

New-Fie Srl

Registered office: Via Fra Bartolomeo, 15, 20146 Milan (MI), Italy

Tax Code and VAT number: 08974340963

PEC: posta@pec.new-fie.it

Email: admin@new-fie.it

Legal Representative: Alessandro Morelli

2. Types of data collected

a) Data provided by the user

  • First name and surname

  • Email address

  • Phone number

  • Age or age range

  • Information provided in forms

b) Data collected automatically

  • IP address

  • Browsing data

  • Device and browser

  • Cookies and tracking technologies

c) Third-party data

  • Data from advertising campaigns

  • Lead form data (e.g. Meta Lead Ads)

3. Purposes of processing

Personal data is processed for:

  • Request handling and contact

  • Preparation of offers and direct sales activities

  • Sending marketing communications (email and WhatsApp)

  • Remarketing and retargeting activities

  • Creation of custom and lookalike audiences

  • User profiling and segmentation

  • Automation of communication and marketing processes

  • Sharing with business partners at the user’s explicit request

  • Use for other projects of the controller

  • Aggregated and anonymised statistical analysis

  • Compliance with legal obligations

4. Legal bases

Processing is based on:

  • The user’s explicit consent

  • Pre-contractual measures

  • Legal obligations

  • Legitimate interest (limited to security and service improvement)

5. Profiling and advanced marketing

The controller uses data for profiling purposes, including:

  • Online behaviour analysis

  • Tracking of email opens and clicks

  • Monitoring of interactions

  • Creation of user segments

  • Retargeting and Lookalike Audiences

These activities take place only after prior consent.

6. Processing methods

Data are processed with digital and automated systems, including:

  • CRM (Odoo)

  • Marketing automation systems

  • Advertising platforms

  • Digital communication tools

Appropriate security measures are in place.

7. Data retention

Data are stored:

  • Until consent is withdrawn

  • With regular review of accuracy

Users may request deletion at any time.

8. Data sharing

Data may be shared with:

  • IT and cloud service providers

  • Advertising platforms

  • Communication services (email, WhatsApp)

  • Business partners (only upon the user’s explicit interest)

Data are not sold.

9. Data transfer outside the EU

Data may be transferred outside the EU (e.g. USA), in compliance with the GDPR through:

  • Standard Contractual Clauses (SCC)

  • Compliant providers

10. Automation and AI

The controller uses automated systems and AI for:

  • Contact management

  • Automated communication

  • Data analysis

  • Support for marketing decisions

No automated decisions with legal effects are made.

11. Minors

The service is intended exclusively for adults.

No data from persons under 18 are processed.

12. User rights

Users have the right to:

  • Access

  • Rectification

  • Erasure

  • Restriction

  • Objection

  • Data portability

Requests: admin@new-fie.it

Users also have the right to lodge a complaint with the competent supervisory authority, e.g. the

Garante per la protezione dei dati personali (Italian DPA)

13. Cookies

The website uses technical and marketing cookies.

A cookie banner allows acceptance or rejection.

14. Changes

This policy may be updated.

Changes will be published on this page.

15. Nature of the service

Golden-Living.Life is the website/service of the Golden-Living project, a new residential formula to live in Rimini year-round for active 58+ people. The project is operated by New-Fie Srl, the data controller.

Design features

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